Take Your First Step to Success

My name is Anaïs Rocca, founder of Lumos Branding Performance—an agency where data-driven strategy meets the magic of storytelling to unlock your brand’s true potential. With years of experience in branding, digital marketing, and content strategy, I believe every brand carries a unique spark—a hidden light waiting to be revealed.

I’ve always been naturally curious — a bit of a nerd, always eager to learn, and driven by a deep desire to help others. That mindset has shaped not only how I see the world, but how I work.

I believe that behind every brand lies a story with the power to move, unite, and transform. That belief has guided my journey — from working in digital marketing agencies, where I learned just how essential data is for entrepreneurs, to leading content management projects and building a trusted network of specialized freelancers across diverse industries.

Over time, I’ve come to see that the real challenge isn’t just about crafting content or analyzing performance — it’s about bridging vision with structure. It’s about turning bold ideas into focused, impactful strategies. That’s where I thrive: at the intersection of creativity and clarity, helping brands bring their potential to light with precision and purpose.

 

Services

Site web et stratégie

Website Creation & Design

 

Design a captivating website that reflects your brand’s essence. Blend storytelling and UX to enchant visitors. Use data to refine the journey, boost engagement, and drive measurable results.

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Retainer (PR, Social Media & Strategy)

Maintain a magnetic brand presence with ongoing PR, social media, and strategy support. Build meaningful connections and engagement with data-driven insights designed to keep your brand glowing and relevant.

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Launch / PR Package

 

Launch with intention through tailored PR and messaging. Target the right media, shape compelling narratives, and position your brand for visibility, credibility, and long-term growth—powered by insights and strategic timing.

Brand strategy

Branding Strategy Consulting

Build a strong brand foundation with data-driven consulting. Define your positioning, audience, and messaging through market insights and competitive analysis to craft a brand that resonates, differentiates, and delivers measurable impact.

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Digital Marketing Campaigns

Create targeted digital campaigns powered by data and analytics. Engage your audience through personalized content, optimize channels for maximum reach, and measure performance continuously to drive growth and boost your brand’s impact.

Strategic data Analysis

Data Analytics and Reporting

Leverage comprehensive data analytics and reporting to gain deep insights into your brand’s performance. Make informed decisions, optimize strategies in real time, and drive continuous improvement backed by clear, reliable data.

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Data-Powered Magic

What sets Lumos Branding Performance apart is our hybrid approach that blends rigorous data analysis with inspired creativity. We don’t just follow trends or apply solutions. Instead, we decode behaviors, uncover deep insights, and detect subtle signals to craft tailored strategies that are both powerful and enduring.

Our mission is to illuminate your brand by combining numbers, narrative, and strategy. At Lumos, we go beyond the obvious to understand what truly moves your audience — shaping experiences that feel personal, powerful, and unforgettable.

If you’re looking for an agency that is daring to merge performance with great storrytelling, precision with wonder, you’ve come to the right place. Curious to see how? Ask for a brand diagnostic today — and let’s uncover the magic waiting to happen.  Together, let’s make your brand shine brighter than ever before!

 

Frequently Asked Questions

How can Lumos Branding Performance help my brand stand out?

 

✦ 1. We blend strategy with storytelling

We don’t just make things look good — we give meaning to what you do. By combining sharp brand strategy with emotionally intelligent storytelling, we help your brand resonate and perform.

✦ 2. We translate your essence into a clear identity

Your brand has something unique. Our job is to extract it, shape it, and express it through a visual and verbal identity that feels true — and sticks in people’s minds.

✦ 3. We build with performance in mind

Whether it’s content, campaigns, or brand platforms, we make sure your brand isn't just beautiful, but built to deliver — with data-driven thinking and structures that scale.

✦ 4. We act as an extension of your team

We work with agility and clarity. Whether you're a solo founder or part of a fast-paced agency, we adapt to your needs — offering clarity, support, and creative firepower without the fluff.

✦ 5. We bring heart to high standards

Yes, we care about timelines and KPIs — but we also care about how your brand makes people feel. And that emotional connection? That’s what makes brands unforgettable.

What sets Lumos Branding Performance apart from other marketing agencies?

At Lumos, we don’t just market — we reveal.
We uncover what makes your brand truly magnetic and translate it into strategy, storytelling, and systems that deliver measurable results.

Here’s what makes us different:

✦ 1 Depth over decoration

We go beyond surface-level aesthetics. Every message and action is grounded in insight — about your brand, your audience, and what drives genuine connection.

✦ 2 Creativity meets clarity


Big ideas are powerful only when paired with clear, actionable plans. Our well-defined processes ensure every step is purposeful, efficient, and aligned with your goals.

✦ 3 Efficiency that frees you


Our structured workflows let you focus on what matters most — running your business — while we handle the complex marketing details with precision and reliability.

✦ 4 The right experts for your industry


We carefully select specialists whose skills and experience perfectly match your industry and audience — ensuring solutions that truly resonate and meet your unique needs.

✦ 5 Affordable expertise


High-quality branding and marketing shouldn’t break the bank. We offer transparent, competitive pricing designed to deliver strong value without compromising results.

✦ 6 A partnership built on transparency


Clear communication and predictable results are at the core of our collaboration. You know what to expect, when, and how — no guesswork, no surprises.

✦ 7 Performance through purpose


We combine meaningful storytelling with data-driven strategies to help your brand stand out and truly resonate.

✦ 8 One dedicated point of contact.

From start to finish, you’ll work directly with me. I personally oversee the work produced by our experts to ensure it aligns perfectly with your vision and goals. This close oversight guarantees quality and consistency throughout the process — so you can focus on your business with complete confidence, knowing everything is on track

How do I get started with Lumos Branding Performance services?

Working with Lumos is simple, structured, and designed to help you stay focused on your business while we elevate your brand. Here's how we work together:

1 — Discovery call (15–30 min)

We begin with a free 15 to 30-minute call to get to know you, your goals, and your challenges. This is where we explore if we’re the right fit — and how we can bring the most value.

2 — Initial diagnostic & discovery


Once we’re aligned, we move forward with a comprehensive brand diagnostic. We take a close look at your current positioning, audience, and objectives to identify key strengths and growth opportunities.

3 — Custom proposal & strategy


Based on our findings, we build a tailored roadmap and strategy adapted to your brand’s needs, priorities, and industry — with clear actions and measurable goals.

4 — Clear, structured execution


Once approved, we move into execution using our efficient workflows. You’ll receive regular updates and milestones, with full visibility and no surprises.

5 — Presentation & adaptation


We present the project to you in key stages for feedback and refinement, ensuring that the end result aligns perfectly with your expectations and audience.

6 — Long-term support & progress tracking


Our partnership doesn’t stop at delivery. We continue to track results, suggest optimizations, and support your growth over time.

Throughout — The right experts, one point of contact


At every stage, I remain your dedicated contact — coordinating the work of hand-picked specialists aligned with your industry and audience, and ensuring everything stays on vision, on brand, and on point.

We don’t just dream big — we build bold. Let’s make magic happen.

 

Contact us

Have a question or ready to explore how we can help your brand grow?
We’d love to hear from you. Whether you’re looking for clarity, strategy, or just want to see if we’re the right fit — start by filling out the form below. We’ll get back to you shortly to schedule a free 15–30 minute discovery call. Let’s connect and see how we can bring your vision to life.

About us

Lumos Branding Performance is a marketing agency based in Amsterdam, Netherlands, specializing in data-driven strategies and personalized solutions to enhance brand performance. Our team of experts is dedicated to helping businesses achieve their marketing goals and drive growth.